Tips for an inexpensive store ‘facelift’?

Q: I would like to give my store a “facelift” but I don’t have a big budget. Do you have any tips?

A: “Compelling visual presentation can be a powerful tool in your selling arsenal,” says retail consultant Denise Schroeder, of Image Accomplice in Harrison Township (www.imageaccomplince.com). Schroeder’s response to this question is below.

Effective visual merchandising tells a story to your customer—about a specific product, season, sale event or simply about a lifestyle you wish to highlight at any given moment.

Your retail environment—from your façade to your selling floor to your back walls—should offer your customer a sensory experience. Whether it is through sights, sounds, aromas or a combination of all of three, your space should tell a story about your store’s image and merchandise offer.

A fabulously effective, relatively inexpensive façade or window technique is using vinyl lettering and/or images to underscore your message. This technique is cost effective and creates a big visual bang for the buck.

A type of low-tack vinyl can also be implemented in the interior of your store. Low-tack vinyl offers a myriad of options for interior marketing and can be applied directly to your walls without harming your paint, dry wall or plaster.

There is also a vinyl product specifically designed for floors. So many surfaces, so many options for signage application!