Webinars / Seminars


Retail University | FREE to members
Webinars on Hot-Button Business Issues
Made possible by the Council of State Retail Associations’ Retail University.


Thursday, May 14 8:30 a.m. or 11:30 a.m. EST (2 session times offered)
Search Engine Optimization (SEO) Fundamentals for Retailers
Sarah Benoit, JB Media Group, presenter

Is your company website doing all it can to promote your business and bring in customers? Are you searching for ways to increase your exposure online? Learn the basics of search engine optimization and simple ways to leverage your website in order to increase traffic, sales and conversions. Gain a better understanding of what your website can do for your business using targeted online content strategies and proper website tracking systems.


Wednesday, June 10 8:30 a.m. or 11:30 a.m. EST (2 session times offered)
Changing Consumer Purchase Patterns: What do I Need to Know about Apple Pay, NFC, EMV and More?
John Mayleben, Michigan Retailers Association, presenter

2015, the year of change in the payment processing landscape. Not since the early 1980’s, when the industry migrated to mag stripe cards and terminals that read the mag stripe, have we seen such a dramatic sea of change in the merchant processing arena.

If you have ever had questions about what the impact of these impending changes are, or wondered if you really need to upgrade your terminal (you don’t, but learn why you might decide it is a good idea), this is the webinar for you.


Wednesday, July 15 8:30 a.m. or 11:30 a.m. EST (2 session times offered)
Tips to Help you Maximize your Retail Success
Nicole Leinbach, presenter

Join Retail Minded Founder and Author Nicole Leinbach Reyhle as she presents "RETAIL 101: 10 TIPS TO HELP YOU MAXIMIZE YOUR RETAIL SUCCESS", sharing expert insight from her book “Retail 101: The Guide to Managing and Marketing Your Retail Business" from McGraw-Hill. Delivering realistic, practical, and useful insight for brick and mortar and online merchants looking to compete successfully in the retail world, “Retail 101″ serves both as a strategic planning guide and as a hands-on practical reference that answers your most critical retail questions along the way. Sample insight that is shared within “Retail 101″ and can be gained from the webinar include:

• Gain a strategic understanding of the vast responsibilities of independent merchants, with expert insights on best practices to apply to your store within marketing, merchandising, management and more retail specific categories.

• Discover action steps for your store and step-by-step guides on what you can do to better advance, nurture or begin your retail efforts – with each chapter concluding with next steps for you to apply to your store right away!

• Learn how inventory, marketing, merchandising, online, and offline selling can be better managed and more effective in generating sales for your unique retail business.

• Discover organizations, companies, and events that cater to independent retailers and how they can help your business gain stronger retail success. Attain the secrets to achieving your successful retail business with help from the Author of “Retail 101″!


Register: Contact MRA’s Laura Schilling at lschilling@retailers.com or 800.366.3699 ext. 313


Recordings of Past Webinars
Most past webinars are available to MRA members. To request a webinar recording, please contact MRA’s Laura Schilling at 800.366.3699 ext. 313 or


Please check back for upcoming seminars.


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