April 24, 2001
MRA sponsors business seminars
in Lansing
LANSING -- Retailers and other business owners in Greater Lansing can discover profitable business strategies in two upcoming seminars sponsored by the Michigan Retailers Association (MRA).
Power Promoting and Creating Customers for Life will be held Tuesday, May 22, from 9:00 a.m. to noon and 1:00 p.m. to 4:00 p.m. at the Holiday Inn South in Lansing.
The double-header seminar is presented by veteran retailer Tom Shay, head of Profits+Plus Seminars. "Power Promoting" shares dozens of successful promotion ideas that stand out from the clutter of traditional advertising. "Creating Customers for Life" helps you recognize the five types of customers, know which type you want, provide the five qualities every customer wants and fulfill the customer's equation for value.
Cost of the seminar is $79 for MRA members and $99 for non-members.
Legendary Customer Service will be held Thursday, June 7, from 8:00 a.m. to 10:00 a.m. at the Kellogg Center on the Michigan State University campus in East Lansing.
Presented by Al Arens, president of Life Enhancing Programs in Alma, "Legendary Customer Service" highlights the importance of quality service and shows how to meet the customer's need for value and dignity. Practical steps for handling dissatisfied customers are included.
Cost of the seminar is $15 for MRA members and $25 for non-members.
To register for either seminar, contact MRA's Robin Gregory at 800.366.3699 or rsgregory@retailers.com.
The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation's largest state trade association of general merchandise retailers. MRA's more than 5,500 retail business members operate more than 12,000 stores across the state.
