May 14, 2001
Retail seminar features promotion ideas and strategies for customer loyalty
LANSING -- The Michigan Retailers Association (MRA) is sponsoring a professional education seminar for retailers and other business owners next week in Lansing.
Power Promoting and Creating Customers for Life
Date: Tuesday, May 22
Time: 9:00 a.m. to noon and 1:00 p.m. to 4:00 p.m.
Place: Holiday Inn South, Lansing
Description: This double-header seminar is presented by veteran
retailer Tom Shay, head of Profits+Plus Seminars. "Power Promoting" shares
dozens of successful promotion ideas that stand out from the clutter of
traditional advertising. "Creating Customers for Life" helps retailers
recognize the five types of customers, provide the five qualities every
customer wants and fulfill the customer's equation for value to keep customers
coming back.
Cost: $79 for MRA members, $99 for non-members
To register: Contact MRA's Robin Gregory at 800.366.3699
or rsgregory@retailers.com.
"Power Promoting and Creating Customers for Life" is one in a series of 10 seminars being offered throughout the state this spring by MRA's Michigan Retailers Academy. MRA also offers online education through its website at www.retailers.com.
The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation's largest state trade association of general merchandise retailers. MRA's more than 5,500 retail business members operate more than 12,000 stores across the state.
