May 14, 2001
'Mining Diamonds in Your Own
Backyard'
shows retailers how to double their sales
GRAND RAPIDS -- The Michigan Retailers Association (MRA) is sponsoring a professional education seminar for retailers and other business owners next week in Grand Rapids.
Mining Diamonds in Your Own
Backyard: How to Double Your Sales!
Date: Thursday, May 24
Time: 8:00 to 10:00 a.m.
Place: Amway Grand Plaza Hotel, Grand Rapids
Description: Bob Negen of Specialty Retail Solutions shows retailers
how to increase their sales more rapidly by maximizing the value of every
customer. Tools such as customer databases and frequent buyer programs
facilitate communication with customers and increase their loyalty to
the business. Negen shares expertise gained in the operation of his own
specialty retail store, Mackinac Kite Co.
Cost: $15 for MRA members, $25 for non-members
To register: Contact MRA's Robin Gregory at 800.366.3699 or rsgregory@retailers.com.
"Mining Diamonds in Your Own Backyard" is one in a series of 10 seminars being offered throughout the state this spring by MRA's Michigan Retailers Academy. MRA also offers online education through its website at www.retailers.com.
The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation's largest state trade association of general merchandise retailers. MRA's more than 5,500 retail business members operate more than 12,000 stores across the state.
