May 29, 2001
'Legendary Customer Service' teaches techniques for creating satisfied customers
EAST LANSING -- The Michigan Retailers Association (MRA) is sponsoring a professional education seminar for retailers and other business owners next week in East Lansing.
Legendary Customer Service
Date: Thursday, June 7
Time: 8:00 a.m. to 10:00 a.m.
Place: Kellogg Center, Michigan State University
Description: Presented by Al Arens, president of Life Enhancing
Programs in Alma, "Legendary Customer Service" highlights the importance
of quality service and shows how to meet the customer's need for value
and dignity. Practical steps for handling dissatisfied customers are included.
Cost: $15 for MRA members, $25 for non-members
To register: Contact MRA's Robin Gregory at 800.366.3699 or rsgregory@retailers.com.
"Legendary Customer Service" is one in a series of 10 business seminars being offered throughout the state this spring by MRA's Michigan Retailers Academy. MRA also offers online education through its website at www.retailers.com.
The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation's largest state trade association of general merchandise retailers. MRA's more than 5,500 retail business members operate more than 12,000 stores across the state.
