November 20, 2001
Premier Hold Plus joins online Mall of Michigan
Premier Hold Plus, a communications business in East Lansing, has opened shop in the Mall of Michigan, an Internet retailing and shopping service operated by the Michigan Retailers Association (MRA).
Shoppers can access Premier Hold Plus online through the Mall of Michigan at www.mallofmichigan.com. The business is listed in the Services section.
Premier Hold Plus creates customized on-hold message systems for businesses, enabling them to use telephone hold time productively to inform callers about their business services. The system uses messages and music, broadcast via microchip technology, to educate and entertain callers.
The Mall of Michigan is a collection of unique specialty shops -- all of them MRA members -- that sell their distinctive products online. More than 130 Michigan businesses now participate in e-commerce through this website.
The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation's largest state trade association of general merchandise retailers. MRA's more than 5,500 retail business members operate more than 12,000 stores across the state.
