May 2, 2002
Learn to maximize your store's
visual appeal in upcoming business seminar
FRANKENMUTH -- The Michigan Retailers Association (MRA)
will present an upcoming business education seminar in Frankenmuth, focused
on retailers in resort and tourist destinations.
Resort Retail Merchandising
Date: Tuesday, June 4
Time: 8:00 a.m. to 10:00 a.m.
Place: Zehnder's of Frankenmuth, 664 South Main Street, Frankenmuth
Presenters: Mike Crosson, JGA Inc.; Denise Schroeder, Image Accomplice;
Dee Zehnder, Zehnder's of Frankenmuth
Description: Join these retailing and merchandising experts to
learn visual merchandising techniques that capture the attention of the
quick-visit tourist and the longer-stay resort customer. Topics include
the basics of strong visual presentations, such as using color and lighting
effectively; techniques to enhance your store's visual appeal; and how
often to change your presentations.
Cost: $15 for MRA members, $25 for non-members
To register: Contact MRA's Retha Lachance at 800.366.3699 or rlachance@retailers.com.
This seminar is part of a series of professional development
courses being offered throughout the state this spring by MRA's Michigan
Retailers Academy.
The Michigan Retailers Association is the unified voice
of retailing in Michigan and the nation's largest state trade association
of general merchandise retailers. MRA's more than 5,500 retail business
members operate more than 12,000 stores across the state.
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