For Immediate Release
February 13, 2004

LANSING — Chinn Jewelry, a specialty retailer in Royal Oak, has opened shop in the Mall of Michigan, an Internet retailing and shopping service operated by the Michigan Retailers Association (MRA).

Shoppers can access Chinn Jewelry online through the Mall of Michigan at www.mallofmichigan.com. The site is listed in the Jewelry section.

Chinn Jewelry, a family-owned store in business since 1934, specializes in diamond jewelry, watches and silver jewelry in Celtic designs, as well as on-site, expert repair and engraving services. The website features information about caring for fine jewelry and insuring it.

The Mall of Michigan is a collection of unique specialty shops—all of them MRA members—offering distinctive products online. More than 140 Michigan businesses now participate in e-commerce through this website.

The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation's largest state trade association of general merchandise retailers. MRA's more than 5,500 retail business members operate more than 12,000 stores across the state.