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Retailers see high gas prices cutting into profits

For Immediate Release
June 23, 2004


LANSING — More than half of Michigan retailers indicate that record-high gasoline prices will cut into their profits by raising costs or lowering sales, according to the monthly Michigan Retail Index survey conducted by the Michigan Retailers Association (MRA) and Federal Reserve Bank of Chicago.

When asked to choose the primary effect of spiraling gas prices, 26 percent said higher costs and 25 percent said lower sales. Only 10 percent said higher retail prices, and a far-smaller 5 percent expected the result would be a boost in sales.

Gas prices above the $2 mark, together with extremely wet weather, may be the reason more Michigan retailers saw sales fall off in May after the best four months since 2000.

The Index found that 35 percent of retailers increased sales in May over the same month last year, while 16 percent reported as-good sales and 49 percent recorded declines. The results create a seasonally adjusted performance index of 39.2, down from 56.7 in April and the lowest month since March 2003.

"In April we said the big question is whether gas prices above $2 a gallon will cut into retail sales this summer. May’s figures might have given us the answer," said Larry Meyer, MRA chairman and CEO. "Add record rainfall to that equation and the answer is reduced sales."

Retailers’ projections for the next three months fell slightly in May. Sixty-three percent forecast better sales for June–August over the same period last year, while 12 percent project as-good sales and 25 percent expect declines. The results create a seasonally adjusted outlook index of 69.2, down from 72.3 in April and virtually the same as May 2003.

The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation’s largest state trade association of general merchandise retailers. MRA’s nearly 6,000 retail business members operate more than 13,000 stores across the state.

Note: William Strauss, Senior Economist and Economic Advisor with the Federal Reserve Bank of Chicago, can be reached at 312.322.8151.