For Immediate Release
April 13, 2005

PhotoWorks, a specialty retailer and photographic service provider in Holland, has opened shop in the Mall of Michigan, an Internet retailing and shopping service operated by the Michigan Retailers Association (MRA).

Shoppers can access both of PhotoWorks' retail websites online through the Mall of Michigan at www.mallofmichigan.com. West Michigan PhotoWorks is listed in the Services section and The Gallery at PhotoWorks is listed in the Arts section.

West Michigan PhotoWorks is a full-service optical and digital print provider, offering products and service to the discriminating photographer or artist. A complete menu of services is available, ranging from the most traditional black and white fiber printing to the most advanced digital print and art services.

At the West Michigan PhotoWorks website, shoppers can download brochures describing each service in detail. In addition, customers who register at the website can upload digital photos with instructions for printing.

The Gallery at PhotoWorks features signed and numbered limited-edition prints by area photographers who offer their artwork through the Gallery. Its website features images of the prints along with information on pricing, matting and framing options. For artists, the website provides the Gallery’s guidelines for submitting a portfolio for consideration.

The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation’s largest state trade association of general merchandise retailers. MRA’s nearly 6,000 retail business members operate more than 13,000 stores across the state.