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Retail ‘wizards’ to speak at education conference

For Immediate Release
April 27, 2005


LANSING – Michigan Retailers Association’s 2005 Retail Education Conference, entitled "Magical Makeover," features five seminars designed to help retailers and other business owners transform and revitalize their stores with fresh ideas and wisdom from some amazing retail "wizards."

Featured at this year’s conference will be Jim Dion, president of Dionco Inc. of Chicago, Illinois, who will share information and insights from a recent study that examines success strategies that small independent retailers use to remain competitive in the 21st century.

Magical Makeover

Date: June 6, 2005

Place: Embassy Suites, Livonia

Description: The one-day conference will offer retailers the opportunity to learn new business and retail strategies and to network with colleagues.

Seminar topics and speakers include:
• Challenges of the Future: The Rebirth of Small Independent Retail — Jim Dion, Dionco Inc.
• E-Marketing Fundamentals — Stephan Hokanson, Fluid Marketing
• Visual Merchandising Makeovers — Michael Crosson, M Crosson Associates
• Is the Customer Really Always Right? — Jeff Greene, the Greene Group
• Business Security in an Unsecured World — Joel Woods, Confidential Fraud Investigations

Cost: $99 for MRA members, $119 for non-members (fee includes seminars and luncheon)

To register: Contact MRA’s Kammy Johns at 800.366.3699 or kjohns@retailers.com.

The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation’s largest state trade association of general merchandise retailers. MRA’s nearly 6,000 retail business members operate more than 13,000 stores across the state.