For Immediate Release

February 7, 2007

LANSING - Mike Crosson, of M Crosson Associates in Clinton Township, will present “Give Customers a Mini-Vacation” at the Michigan Retail Education Conference March 5. The conference is given by the Michigan Retailers Association and will be held at the Soaring Eagle Resort in Mount Pleasant. Crosson helps retailers create an inviting store atmosphere for customers.

Crosson will show attendees how to create a mini-vacation for the customer and how to take advantage of the hundreds of “retail tourists” shopping in Michigan.

Build traffic in your store by catering to your customer's wishes to relax, unwind or have fun. Learn how to make your customer feel relaxed and pleasurable while shopping.

The presentation is one of six seminars at MRA's 5th Annual Retail Education Conference. Other topics include:

“Would You Do Business with You?” “The Procrastinator's Guide to Succession Planning,” “How To Develop a Whizbang Staff” and “Internet Marketing Secrets Techies Don't Tell You.”

The fee for the one-day conference is $109 for MRA members, $129 for non-members. To register, contact MRA's Kammy Johns at 800.366.3699 or kjohns@retailers.com. Conference information is available at the 2007 Conference webpage.

The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation's largest state trade association of general merchandise retailers. MRA's nearly 5,500 retail business members operate more than 13,000 stores across the state.