For Immediate Release

February 7, 2007

LANSING - Mitzi Taylor, owner and president of Not So Basic Training, and Susan Negen, co-founder of Whizbang! Training, both in Grand Haven, will present seminars at the Michigan Retail Education Conference March 5. The conference is given by the Michigan Retailers Association and will be held at the Soaring Eagle Resort in Mount Pleasant.

Taylor's presentation, titled “Would You Do Business With You,” focuses on educating retailers and small business owners on the importance of providing their customers with the best service. Not So Basic Training is a consulting and training firm designed to enhance customer service and efficiency in all types of businesses.

Negen will present two seminars: “Internet Marketing Secrets Techies Don't Tell You” and “How To Develop A Whizbang Staff.” The seminars will show how to use websites and e-mail marketing to dramatically grow business and how a top-notch staff can be a business's biggest competitive edge. Whizbang! Training is a consulting firm that provides important skills and systems necessary to run a successful business.

The seminars are among six to be presented at MRA's 5th Annual Retail Education Conference. Other seminar topics include “Give Customers a Mini-Vacation” and “The Procrastinator's Guide to Succession Planning.”

The fee for the one-day conference is $109 for MRA members, $129 for non-members. To register, contact MRA's Kammy Johns at 800.366.3699 or kjohns@retailers.com. Conference information is available at the 2007 Conference webpage.

The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation's largest state trade association of general merchandise retailers. MRA's nearly 5,500 retail business members operate more than 13,000 stores across the state.