For Immediate Release

May 21, 2007

Diamond in the Rough, a specialty retailer in Grand Blanc, has opened shop in the Mall of Michigan, an Internet retailing and shopping service operated by the Michigan Retailers Association (MRA).

Shoppers can access Diamond in the Rough online through the Mall of Michigan at www.mallofmichigan.com. The site is listed in the Jewelry & Gems section.

Diamond in the Rough offers a large selection of all types of jewelry and features loose diamonds and diamond engagement, wedding and anniversary rings. It also carries Citizen watches, Boccia titanium jewelry and class rings. Services offered at the store include jewelry repair, gift cards, appraisals, custom designs and more.

The store’s website offers a diamond search that allows shoppers to select a cut, carat, color, clarity rating, certification and price range to find diamonds in stock. It also features a “virtual tour” of the store and lists information regarding policies and payments.

Shoppers can make secure online credit card purchases through this Mall of Michigan store.

The Mall of Michigan is a collection of unique specialty shops—all of them MRA members—offering distinctive products online. More than 150 Michigan businesses now participate in e-commerce through this website.

The Michigan Retailers Association is the unified voice of retailing in Michigan and the nation’s largest state trade association of general merchandise retailers. MRA’s 5,500 retail business members operate more than 13,000 stores across the state.