For Immediate Release

August 20, 2007

LANSING -- Salespeople and entrepreneurs are looking for one thing: sales connections.

Billed as “uncut and uncensored,” Jeffrey Gitomer will deliver his secrets to making lifelong and mutually beneficial connections in a power-packed seminar at The Ritz-Carlton in Dearborn on October 12 at 8:00 a.m. Sponsored by Michigan Retailers Association and Crain’s Detroit Business, the seminar is Gitomer’s first public appearance in Southeastern Michigan.

Celebrating his 15th year as a columnist, and delivering more than 120 sales training programs annually across the globe, Gitomer promises information you can take into the street and turn into money one minute after you hear it.

Gitomer will teach salespeople and entrepreneurs where to network for the best results, how to network once you get there, and how to follow up to capitalize on the connections that you have made.

Gitomer, author of The Little Red Book of Selling and The Little Gold Book of YES! Attitude, is president of Charlotte, North Carolina-based Buy Gitomer. He gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. His column, Sales Moves, now appears in business newspapers across the globe and is read by more than four million business professionals every week.

Tickets are $99, or $89 for groups of 10 or more, and are available online at http://www.gitomer.com/dearborn. For more information, contact Sara Riggenbach at 704.333.1112 or sara@gitomer.com.