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Lottery to introduce new double-sided instant ticketby Acting Commissioner Jim Kipp
With 15 different ways to win, and great overall odds
of 1 in 2.85, customers will be flocking to your stores to purchase
this new ticket. I encourage you to prominently display your point-of-sale
materials for “Double Feature.” Free Instant Due to the huge success of the first instant ticket
coupon promotion, the Lottery has chosen to distribute another “Buy
a $5 Instant Ticket, Get a $2 Instant Ticket Free” coupon on April
7 in more than 1.6 million home-delivered newspapers across the state. The redemption method on the new coupons is exactly
the same as it was for the first coupon. When a customer comes into
your store, makes a $5 instant game purchase and presents a valid coupon,
all you need to do is give them the $2 instant game ticket of their
choice. Simply scan the barcode on the coupon at the time of
purchase, then enter the underlined five-digit number from the coupon
through your terminal. You do not need to turn the coupons in to the
Lottery. Instead, handle the coupons as you would a validated instant
game ticket. You will receive a 2-percent cashing commission on each
coupon you take in. Moving If you have customers who visited the Sixth Street office,
please inform them of the change. Harley-Davidson
Each of the four second-chance drawings will feature
one Harley-Davidson Sportster 1200 Custom motorcycle winner, and 300
other lucky winners will receive Harley-Davidson prize packs in each
drawing. The prize packs include: a telephone, a blanket, sunglasses,
car/truck mats, a license plate cover, leather cap, flashlight and T-shirt.
To enter the second-chance drawing, players must send in two non-winning
“Harley-Davidson” instant tickets. Second-chance drawings
will be held on May 10, May 31, July 12 and August 23. Entries must be received seven days prior to the drawing
date. Goals The goal for the second quarter (April 2–July 1,
2002) will again be a 2-percent increase over the same quarter in 2001.
Your Lottery district sales representative or your Tel-Sell representative
will provide you with your historical instant sales information and
will help you identify and achieve your goals each quarter. New Ad In an effort to put an end to that misconception, the
Michigan Lottery recently created a television commercial that explains
where the money goes and how it is used in school districts all over
Michigan. The beneficiary spot debuted in February and will be shown
statewide throughout the year. This marks the first time the Lottery has aired a television
spot on this subject matter. I encourage you to look for the message
on your local television station. New Instants April 4 welcomes “Livin’ Lucky,” a $5
game with a $300,000 top prize. Players will be revved up to play the
$3 Harley-Davidson game, returning April 11, with top prizes of $50,000
and Harley-Davidson Sportster 1200 Custom motorcycles. Mother’s Day is just around the corner, and on
April 18 the $2 “Lucky Mom” returns just in time to give “moms”
all over Michigan the chance to win the $15,000 top prize. The $1 “Triple Cash Bash” will be available
April 25, offering a $3,333 top prize. And for just $2, Bingo fans can try their hands at “E-Z Bingo” on May 2, playing for the $25,000 top prize. |
For the first time ever, the Michigan Lottery is introducing
a two-sided instant game ticket. 
Available
April 11, each $3 ticket offers players the opportunity to win one of
six Harley-Davidson Sportster 1200 Custom motorcycles (one more than
last year) or one of two $50,000 cash prizes. Players who don’t
win have the opportunity to enter a second-chance drawing.