'New, improved' salary survey coming

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Are you hurting your bottom line by overpaying your employees? Or are you losing good workers because you’re paying less than your competition?

You’ll be able to find out how your store’s compensation practices compare to those of other retailers in your area and around the state when you participate in the Michigan Retailers Association’s upcoming salary, wage and benefits survey.

“The survey is designed to provide members with the critical information they need when making decisions about staff salaries, wages and benefits,” said Bruce Johnson, of Gazelle Sports in Kalamazoo. Johnson chairs the committee of MRA directors helping design the questionnaire.

MRA plans to mail the survey questionnaire to all members during the first week of June. Members who return their completed survey by the end of June will receive a copy of the results at no cost.

Members who don’t participate can purchase the report for $75; the price will be $125 for non-members.

This is the second MRA salary, wage and benefits survey. Nearly 800 members participated in the successful first survey, conducted in summer 2000.

The new survey will provide even more practical information than the first one, Johnson explained.

“The previous survey was a first for our industry and provided a wealth of information for running your business effectively,” said Johnson.

“The new survey will provide important updates in all compensation and benefits categories, plus add new data to make the results even more valuable.”

For the first time, the survey will:
• Break out the information according to size of retailer, based on annual gross sales. That will enable retailers with sales under $100,000, between $100,000 and $300,000, and over $300,000 to compare themselves with competitors their own size.
• Show the starting wage for full- and part-time sales associates.
• Identify trends by highlighting changes from 2000 to 2002 in key compensation areas.

“The Board of Directors encourages every member to fill out the survey,” said Johnson. “A high level of participation will provide the most accurate and useful data for all retailers.”

The survey project is being conducted by Lansing economist Patrick Anderson and his firm, BBK, Ltd., together with Mitchell Research and Communications in East Lansing. Anderson and Mitchell Research also conducted the first survey.

The questionnaires will be mailed out by MRA and returned to Mitchell to ensure confidentiality of members’ answers. Respondents are not asked to put their names on the questionnaires, but will fill out a separate card so that Mitchell can inform MRA which retailers are to receive a free copy of the report.

Anderson emphasized the importance to retailers of having the most up-to-date information for making employee compensation decisions.

“For retail operations, the cost of training, paying and retaining their workforce is typically the number two item on their annual profit and loss statement,” Anderson said. “In many ways, it is the most important item, since without trained and motivated employees, businesses simply cannot run.

“Wage and salary decisions affect retailers’ costs by thousand of dollars. For example, merely adjusting the pay of a single worker by $1 an hour increases annual payroll costs by $2,600….But not paying that additional $1 an hour and losing the employee because of it can cost many times that amount.”

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