New Lottery game
captures customers spare change
by Acting Commissioner Jim Kipp
Change Play is the Michigan Lotterys newest game
and its very different from any other game the Lottery currently
offers.
For the first time ever, players can buy a ticket in
any amount from 25 cents to 99 cents using the change they get back
from any purchase at a Lottery retailer.
This exciting new game will debut at Lottery retailers
on October 13, with the first drawing occurring on Monday, October 14.
About $820 million in coins changes hands every year
at Michigan Lottery retail locations. Many of those coins end up in
jars and cans at home because, research shows, most adults do not like
handling the thousands of coins they get while shopping each year. Change
Play offers the perfect opportunity for you to keep those coins in your
register and for your customers to turn that loose change into big Lottery
winnings.
Just ask your customers who are about to receive change
back from a purchase if they would like a Change Play ticket instead
of all those coins.
And when they say yes, then you just enter in that amount
of their changefrom 25 cents to 99 centsand a ticket consisting
of a unique combination of letters and numbers good for the next available
drawing will be produced. Each Change Play wager begins with two letters
and ends with four digits (i.e. AB1234), and all tickets are easy
pick wagers, so there are no play slips.
Change Play drawings take place seven nights a week,
just after 9:00 p.m. Six winning tickets are randomly selected in a
computerized drawing that picks from all of the unique wagers placed
that day. The letters and numbers of a Change Play wager must match
in the exact order as those drawn. Tickets sold before 9:00 p.m. will
be valid for that days drawing, while tickets sold after 9:01
p.m. are eligible for the next days drawing.
The six daily winners share all of the prize money from
that days drawing, and their individual winnings are proportional
to the amount they wagered on the winning tickets. For example, a player
holding a 52-cent wager wins twice as much as a player with a 26-cent
wager.
Individual prize amounts are based upon the total amount
wagered in each drawing and may vary from day to day. One thing is certainsix
lucky Michigan Lottery players will turn their change into thousands
of dollars in cash every night.
Because Change Play winners are selected just after
9:00 p.m. each night, the winning combinations are not announced during
the Lotterys regularly televised drawings. Instead, winning number
reports are available through the terminal shortly after each drawing.
Change Play not only offers a new game that may appeal
to customers who have not played Lottery games in the past, but money
that normally walks out the door will now stay in your drawer. Change
Play will make your check-out lines move faster because customers will
be accepting one Change Play ticket instead of all those coins. It is
less work for your clerks and more profits for your store.
Each Change Play ticket you sell earns an exclusive
9-percent sales commission. That is a 50-percent boost over the sales
commission of all other Lottery games. The regular cashing commissions
and bonus commissions apply to Change Play as well.
I strongly encourage you to ask for the sale with this
new game, as I am sure it will be very appealing to your customers.
Also be sure to prominently display your Change Play point-of-sale materials
in order to get the word out to your customers as soon as possible.
So the next time your customers have change coming back, ask if theyd
rather play their change and buy a Change Play ticket.
Sunday Drawings
The budget for fiscal year 2003 was recently passed by the Michigan
legislature. The passage of the FY 2003 budget is bringing about a significant
change for the Michigan Lotterythe implementation of Sunday drawings
for the first time in the Lotterys 30-year history.
The Michigan Lottery is just one of 10 lotteries nationwide
that does not currently offer Sunday drawings. In past years, the legislature
has always included language in the yearly budget bill to prohibit the
Sunday drawings. This year, however, that language was removed, allowing
us to implement Sunday drawingsand potentially increasing Lottery
sales by an estimated $83 million.
Sunday drawings will begin on Sunday, October 6, and
the games that will immediately add Sunday drawings are the Daily 3
and 4 (both midday and evening) and Michigan Rolldown.
The new Change Play game will offer drawings seven days
a week, and the first Sunday drawing for that game will be on Sunday,
October 20.
And, finally, Keno game drawings will be expanded to
seven days a week on October 16. Keno drawings currently take place
on Monday, Tuesday, Thursday and Friday evenings.
New Instants
The Lottery
is excited to debut eight new instant games in October.
On October 3, Lottery players will try their hand at
winning big bucks when the $5 Super 6s instant ticket goes
on sale offering over 100 top prizes of $6,000. Also on October 3, the
Lottery will introduce the $1 Wanted: Winnings, with a top
prize of $3,000.
Monopoly game fans will be thrilled to see the debut
of the $2 Monopoly instant game on October 10, offering
a $20,000 top prize.
Also on October 10, the Lottery will introduce the $2
Money Mine, with a top prize of $25,000.
For the high rollers, on October 17, the $10 Casino
Wild will go on sale offering 20 top prizes of $100,000.
On October 24, lucky Lottery players all over Michigan
will be playing the new $1 Lucky Cherries, which offers
over 350 top prizes of $700.
On October 31, bingo lovers will be excited to play
the Lotterys newest $2 instant bingo ticket, Crazy 8s Bingo,
with a $28,000 top prize.
Lottery players will be on the path to wealth with the
$5 Lucky Lines, which hits ticket counters on October 31
offering a top prize of $200,000.
Return
to September Michigan Retailer Page one MRA
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