Study finds Michigan Lottery one of most efficient

by Acting Commissioner Jim Kipp

At 30 years old, the Michigan Lottery is not only one of the most mature lotteries in the nation, but according to a major gaming industry publication, it is also one of the most efficient.
In the March 2003 issue of International Gaming & Wagering Business (IGWB)—an independent and leading source of international lottery and casino information—the Michigan Lottery was ranked among the top 11 lotteries in the U. S. with regard to effectiveness and efficiency.

Five different rating factors were used in the study: sales as a percentage of personal income, revenue as a percentage of sales, revenue as a percentage of gross revenue, cents spent to generate one sales dollar, and cents spent to generate one government dollar.

Ranking high in all of these categories is very difficult for any state lottery. The Michigan Lottery is one of only eight lotteries in the U. S. to be ranked 11th or better in all five categories.

The Lottery is a proud supporter of K-12 public education in Michigan, and that support was shown in its 38.3 percent return of sales back to the state School Aid Fund. This measure highlights the good balance between prize payouts and sales that Michigan Lottery maintains, and shows its ability to keep costs low to raise maximum funds to support Michigan’s schoolchildren. Only the state lotteries of Florida and Pennsylvania ranked ahead of the Michigan Lottery in this category.

In fiscal year 2002, the Lottery generated more than $613 million in revenue for the state School Aid Fund. On average, that is approximately $11.7 million going into the state School Aid Fund every week, or $1.68 million per day. Every time a Lottery player purchases a ticket, an average of 35 to 38 cents of that dollar goes to the state School Aid Fund.

The IGWB report stated that “effectiveness and efficiency are often conflicting goals, and as a result, lotteries that perform well by both measures are rare. Michigan was a very good performer during the year.”

The Michigan Lottery is proud of its ranking in the IGWB study and strives to maintain its high efficiency ranking to ensure that the maximum amount of funds possible are transferred to the state School Aid Fund.

I would like to thank all of the Lottery’s retailers for their hard work in promoting our products. Your commitment to selling Michigan Lottery products remains key to helping the Michigan Lottery achieve its efficiency status.

2004 Budget
Governor Granholm recently submitted the fiscal year 2004 budget bill to the Michigan Legislature for approval. Included in that bill is the governor’s approval for the Lottery to implement two new games: “Quick Draw Keno” and “Break Open” tickets. These games are expected to generate an estimated $50 million in new revenue to support the FY 2004 state School Aid Fund budget.

The addition of these two new games was instrumental in helping to restore the $6,700 per-pupil K-12 foundation grant in full. Gov. Granholm considers the restoration of this grant to be her proudest accomplishment in the budget. The introduction of “Quick Draw Keno” and “Break Open” tickets is contingent upon the legislature’s approval of the FY 2004 budget.

Mega Play
Beginning May 5, the Lottery will be offering the Mega Millions “Mega Play.” Players purchasing a five-panel wager will receive a sixth “easy pick” wager free.

Lottery retailers will earn an additional 20-percent commission for each five-panel wager sold during the promotion. The “Mega Play” promotion ends May 23, 2003. I encourage you to “ask for the sale” during the promotion.

Unclaimed Ticket
A $175,000 Mega Millions winning ticket from the June 21, 2002, drawing remains unclaimed. The winning numbers were 13-18-32-39-49, Gold Mega Ball 06 (match first five numbers), and it was purchased at 7-Eleven 17629 at 1620 E. 13 Mile Road in Royal Oak. Michigan Lottery players have one year from the draw date to claim any online prize. The one-year anniversary date of the June 21 Mega Millions ticket falls on a Saturday when Lottery offices are closed, so that ticket holder will have until the close of business on Monday, June 23, 2003, to claim the prize.

If Michigan Lottery prizes are not claimed by the one-year deadline, they revert to the state School Aid Fund. For more information about any unclaimed Michigan Lottery prize, players can call 517.335.5640.

New Instants
The Michigan Lottery will debut seven exciting new instant games in May.

On May 1, two great new games hit stores: the $2 “Lots O’ Spots Bingo” with a $25,000 top prize and the $1 “Michigan Lighthouses” with a $5,000 top prize.

“Daddy Morebucks,” a $2 ticket featuring a $20,000 top prize, goes on sale May 8. Players will get the opportunity to be lifetime Lottery winners on May 15 when the $5 “Jackpot for Life” debuts with a $1,000-per-week-for-life top prize.

On May 22, the $10 “Cool Millions” instant game with a whopping $1,000,000 top prize and the $1 “Sunny Money” ticket featuring a $2,000 top prize will hit store counters statewide.

Finally, the $2 “Scavenger Hunt” instant ticket with a $30,000 top prize goes on sale May 29.

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