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Radio, TV ads will boost holiday Lottery ticket salesby Commissioner Gary Peters
The Lottery’s newest $10 instant game, “Winner
Wonderland,” with a $500,000 top prize, will give players a chance
to win an avalanche of cash. Though the snow may be flying, players will be seeing
green with the $1 “Merry Money” offering a $5,000 top prize
and the $2 “A Wreath of Cash” with a $25,000 top prize. Your customers will surely have a day that’s merry
and bright while playing the $5 “Sleigh Bills,” with a whopping
$250,000 top prize. Finally, your customers will be brimming with holiday
cheer with the $2 “Cash Flurries,” offering a $15,000 top
prize. I encourage you to prominently display the colorful
point-of-sale materials the Lottery has provided for you to promote
these holiday instant games, and be sure to ask for the sale! The Lottery will be airing radio and television advertisements
that will surely bring holiday shoppers into your stores. Those advertisements
began airing on November 27, 2003, and will run through December 24,
2003. To ensure you will be able to meet the increased demand
for instant game tickets during the holidays, I encourage you to stock
up on a variety of games now. Grand Prize Giveaway Winners of $1,000 prizes in this game are automatically
entered into the drawing to be one of the five grand-prize drawing finalists.
All $1,000 prizes must be claimed by the close of business on Wednesday,
Jan. 7, 2004, to be eligible for the finalist drawing. The drawing for the five finalists will be held on Friday,
Jan. 9, 2004. Lottery officials will notify the five finalists by telephone
and by mail after the drawing takes place. The $2 million grand-prize drawing event will take place
at the Palace of Auburn Hills during halftime of the Detroit Pistons
v. Washington Wizards basketball game on Friday, Jan. 16, 2004. It’s
a slam-dunk that one of the lucky five finalists will walk away as Michigan’s
newest multi-millionaire. Holiday Schedule In observance of the Christmas holiday, regular Thursday
drawings for the Daily 3, Daily 4, Michigan Rolldown and Keno games
will not be conducted on Thursday, Dec. 25, 2003. All Michigan Lottery
drawings will resume their regular schedule on Friday, Dec. 26, 2003. Goodbye, Change Play Winning Change Play tickets will still be valid for
one year from the date of the drawing. Change Play generated approximately
$1,000,000 for the state School Aid Fund. New Instants For December Happy Holidays |
Each
year, the Michigan Lottery gets into the holiday spirit by introducing
special holiday-themed instant tickets. This year the Lottery is offering
five new holiday games that are sure to brighten any player’s day.
All of these games went on sale in November.