Learn to wow customers at MJA Spring Seminars

What turns customers on? How can you “wow” them and keep your relationship with them strong? At Michigan Jewelers Association’s Spring Seminar event, two seminars will focus on improving your interactions with customers to increase sales.

The morning seminar, “Romancing the Customer: Because Business Is About Relationships” will use love and romance as a metaphor for exploring how to attract and retain customers.

“Effective Suggestive Selling,” offered in the afternoon, is a results-oriented sales-training program that makes the sales process fun and non-threatening for both the salesperson and the customer.

The seminars promise to be fun and valuable for all retailers, not just jewelers. A continental breakfast and buffet luncheon are included.

Presenter Rick Segel is a seasoned retailer of 25 years, a certified speaking professional and a prolific author. He owned one of New England’s most successful independent women’s specialty stores and is the marketing expert for Staples.com. His down-to-earth, humorous style has made him a crowd pleaser wherever he goes.

Where: Soaring Eagle Casino & Resort, Mt. Pleasant
When: Tuesday, May 18, 9 a.m. to 3 p.m.
Cost: $49 for members, $79 for nonmembers
More information: Call Kammy Johns at 800.366.3699 or e-mail her at kjohns@retailers.com.

Download registration form here.