WINFALL drawing added

by Commissioner Gary Peters

The Michigan L o t t e r y ’ s WINFALL game kicked into high gear on June 7 with the launch of Monday drawings. The addition of a third WINFALL drawing each week is sure to add to player excitement, as jackpots are anticipated to reach the $5 million WINFALL level even more often.

WINFALL drawing results will be announced at 7:29 p.m. on Monday, Wednesday and Saturday evenings during the live television broadcast.

To kick off the Monday drawings, the WINFALL “Dream Drive” promotion offers players a chance to cruise the summer away in a set of shiny, new wheels. Customers will go “head over wheels” for a chance to drive away their choice of a Ford Mustang convertible, Chrysler Pacifica, Buick Rendezvous or Dodge Ram 1500.

Through July 12, players who purchase a single $3 WINFALL ticket (three sets of numbers at $1 each for the same drawing) will automatically receive an entry coupon for the “Dream Drive” promotion. Each week for four weeks, the Lottery will award not one, but three dream cars! We will be awarding 12 lucky players a new 2004 vehicle with a two-year, 30,000-mile lease.

Players can enter the “Dream Drive” drawings by mailing the entry to the official address, dropping it off at a Lottery regional office or via the Michigan Lottery’s Web site at www.michigan.gov/lottery.

The drawing dates are June 16 (for the entry period June 7–June 14), June 23 (for the entry period June 15–June 21), June 30 (for the entry period June 22–June 28) and July 14 (for the entry period June 29–July 12).

I encourage you to prominently display your colorful point-of-sale materials to have your customers racing with excitement!

Record payout
The Michigan Lottery paid out almost $14 million on a game—and it wasn’t even Mega Millions! The lucky game for Michigan Lottery players was the Daily 4, with a record-setting percentage prize payout in the game’s history.

On Thursday, April 15, the number 1-0-1-0 was drawn in the Daily 4 game evening drawing, with 5,269 winning tickets splitting a $13,965,844 prize pool. That amounts to a prize payout of 2,600 percent of sales for that drawing—a record for the Daily 4 game.

The Daily 3 and Daily 4 drawings are held live daily at 12:59 p.m. and 7:29 p.m. The prize for matching a number combination straight (in the exact order drawn) on a $1 wager in the Daily 4 game is $5,000.

On April 25, the Michigan Lottery introduced the “Daily 3 & 4 Daily Double,” which offers players an instant way to play and win with their favorite Daily Game number. Prizes in the Daily Double are an average of 20 percent more than those paid out for the regular Daily 3 & 4 games.

Another coupon
In the past, Lottery players throughout the state redeemed special promotional Lottery coupons that offered one free $2 instant game ticket with the purchase of any $5 instant game ticket. Those coupons were distributed via select home-delivered newspapers and they were a huge hit with your customers.

Due to the great success of the instant coupon promotions, the Lottery has chosen to distribute another “Buy One $5 Instant Ticket, Get One $2 Instant Game Ticket Free” coupon on June 13 in more than 1.6 million home-delivered newspapers throughout the state. The coupon expires on July 11, 2004.

Take advantage of this opportunity to prominently feature the Lottery’s instant games in your stores, and don’t forget to ask for the sale.

New Instants
June 7: $2 “10 Times Lucky” ($20,000 top prize)
June 7: $10 “Club Casino” ($1,000,000 top prize)
June 7: $2 “Domino Bingo” ($20,000 top prize)
June 21: $1 “Pair-A-Dice” ($777 top prizes)
June 21: $5 “Cash Blowout” ($250,000 top prize)

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