Lottery event feeds HOGs

by Commissioner Gary Peters

Michigan Lottery has teamed up with ABC Harley-Davidson® in Waterford to kick off the Harley-riding season and launch the Lottery’s new Harley-Davidson® instant game.
On Saturday, May 1, the Lottery will host “Kick-Start”—a full-day event of live music, an official Harley-Davidson® Ride-In Bike Show, great food, merchandise giveaways and fun for the whole family.

The day’s headline event is a National Coney Island coney dog eating contest—dubbed “Who’s the biggest HOG?” The contest will feature nominated contestants from HOG (Harley Owners Group) chapters across the state and will be judged by Jean Davidson (granddaughter of co-founder Walter Davidson), other local Detroit celebrities and me. The first-place prize is $500.

Proceeds from the contest will be donated to the greater Detroit Muscular Dystrophy Association (MDA), the official charity of Harley-Davidson®.

A raffle will give people a chance to win Lottery and Harley-Davidson® merchandise. Those who purchase Michigan Lottery Harley-Davidson® instant tickets can also enter to win merchandise “prize packs” valued at $100.


Grand-prize giveaway

“Casino Millions,” a $20 instant game ticket, features a $2,000,000 top prize that will be awarded during a special grand-prize drawing event. Winners of $1,000 prizes in this game are automatically entered in a drawing to be one of the five grand-prize drawing finalists.

All $1,000 prizes must be claimed by the close of business on Wednesday, June 9, to be eligible for the finalist drawing. The drawing for the five finalists will be held on Friday, June 11. Lottery officials will notify the five finalists by telephone and by mail after the drawing takes place.

The $2,000,000 grand-prize drawing event will be held in the winner’s circle at the Michigan International Speedway in Brooklyn on Sunday, June 20. The live event will take place before the start of the NASCAR® Nextel® cup series. One lucky finalist will walk away as Michigan’s newest multi-millionaire.


‘Daily Double’ debuts

Just a reminder: Lottery players now have the chance to double their fun while playing the Daily 3 & 4 games. Prizes for winning with the “Daily Double” game are approximately 20 percent more than those paid out for the regular Daily 3 & 4 drawings.

Be sure to tell your Daily 3 and 4 players about the new Daily Double game. Prominently display the point-of-sale promotional materials the Lottery has provided, and be sure to ask for the sale.


High commission

On April 18, the Michigan Lottery distributed special promotional coupons in more than 1.6 million newspapers across the state, offering players a free $1 instant ticket with the purchase of any $3 instant ticket.

This promotion can benefit you as much as it does your customers. Lottery retailers can earn an additional 44-percent commission on a $3 instant ticket sale.

Take advantage of this opportunity to showcase the Lottery’s instant games in your stores, and again, don’t forget to ask for the sale!


Unclaimed tickets

Two $175,000 Mega Millions winning tickets from June 2003 have not been claimed.

The first ticket, purchased at the Grand Ledge Shell, will expire on its draw date of June 10. The second ticket’s draw date was June 13, 2003, but since this year that date falls on a Sunday, when Lottery offices are closed, the ticket holder will have until the close of business on Monday, June 14, 2004, to claim the prize.

If Michigan Lottery prizes are not claimed within the one-year period, the winnings revert to the state School Aid Fund, which supports K-12 public education in Michigan. For more information about any unclaimed Michigan Lottery prize, players can call 517.335.5640.


New Instants

April 27: $1 “Michigan Rewards” - ($5,000 top prize)
May 4: $5 “Cash Across Michigan” - ($200,000 top prize)
May 4: $1 “Lucky Spot” - ($5,000 top prize)
May 11: $2 “Scavenger Hunt II” - ($30,000 top prize)
May 11: $2 “Domino Bingo” - ($20,000 prize)
May 18: $10 “Instant Fortune” - ($500,000 top prize)
May 18: $3 “The Price Is Right” - ($50,000 top prize)
May 25: $1 “Crazy Cat Cash” - ($6,000 top prize)
May 25: $2 “Blazin’ Red 7s” - ($17,000 top prize)

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