Lottery gives away iPrizes
by Commissioner Gary Peters

Computer and electronics fans are out in full force since the Lottery launched its Ultimate iPrize Sweepstakes in June.

Classic Lotto 47 tickets valued at $3 or more and purchased between Monday, June 5, 2006, through Sunday, June 25, 2006, will include a coupon for entry into one of three drawings. On June 14 and 21 and July 5, the sweepstakes will award 20 Apple multimedia prize packages. The gift packages include an iMac computer, a 4G iPod nano personal music player, and a $50 iTunes gift card.

Entry coupons may be submitted in one of three ways:

• Mail to Ultimate iPrize Sweepstakes, P.O. Box 5901, Troy, MI 48007-5901;
• Hand-deliver coupons to one of several regional offices located in Dearborn Heights, Detroit, Lansing, Saginaw, Sterling Heights and Wyoming;
• Submit via the Internet at www.playercity.net.

As always, feel free to ask your sales rep for clarifications or assistance.

Coupon Drop
A newspaper insert with two Lottery coupons appeared in select home-delivered newspapers on June 11. The coupons, which can be used at any Michigan Lottery retailer, are: Buy five $1 instant tickets, get one $1 instant ticket free; buy five $2 instant tickets, get one $2 instant ticket free.

Retailers, don’t forget to keep your base game inventory well stocked. Average weekly sales for Cashword, Bingo, Wild Time, $5 Bingo and $5 Cashword are up 16.4 percent so far this fiscal year.

Also, you’ll want to use display cards in your dispensers. They convey important marketing messages that players look for in deciding what instant tickets to buy.

Instants
June 5: $2 Wild Time Gold

June 12: $1 Moolah Mania

June 12: $2 Tripling Red Bingo

June 19: $20 $2,000,000 Cash Winfall

June 26: $2 Red Hot and Blue 7s

June 26: $1 Boogie Bucks

July 3: $5 $200,000 Cash

July 10: $2 The Price is Right

July 17: $1 Double Your Luck

July 17: $2 Super 7’s Bingo

July 24: $10 Casino Multiplier

July 31: $2 The Three Stooges

All proceeds from the Lottery are contributed to the state School Aid Fund, which supports kindergarten through 12th grade public education in Michigan. In fiscal year 2005, the contribution was $667.6 million.

For additional information, please visit the Lottery’s Web site at www.michigan.gov/lottery.