E-mail marketing service
discounted for members

E-mail marketing is rapidly proving to be the single best marketing tool available to small businesses.

Through e-mail marketing, small businesses are empowered to penetrate their target market at a fraction of the cost, and with efficiency 10 times that of traditional marketing methods. When it is done well, e-mail marketing campaigns help businesses educate their customers, build rapport and trust with their subscribers, and most importantly, increase sales.

MRA members can now receive a discount of 10 percent or more on e-mail marketing services provided by Email Media Group (EMG). The Southfield-based business offers web-based e-mail marketing and list-management services that allow businesses of any size to get up and running with e-mail marketing, then continue their e-mail marketing program with minimum effort.

“Using our web-based software system, businesses can create e-newsletters, manage their list or lists, and track how their customers are reading and using the newsletter,” said EMG President and CEO Ziad Gappy.

“We provide the tools to create e-newsletters either from scratch or with one of our 400 professionally designed templates, reflecting various business categories, seasons or holidays, to give your newsletter a professional look and feel,” he explained, adding that EMG’s closest competitors have only about 100 templates from which to choose.

The rates for the service depend on the number of subscribers in the list. For clients with 1 to 75 subscribers, EMG’s service is free. For larger lists a tiered-rate structure is based solely on the number of subscribers (see table).

Additional services are also available at a discount, such as a starter package that helps a user who is completely new to the concept and wants one-on-one guidance through the initial setup process. Regularly $129, the starter package is $99 for MRA members—a 23-percent discount.

To get the MRA member discount, members may sign up for the service at www.emailmediagroup.com and enter MRA when asked for a referral ID.

MRA has been using the service successfully for over a year.

“We have found the web-based software to be easy to use and powerful. And when there are questions, EMG provides excellent customer service,” said MRA’s James P. Hallan, president and chief operating officer.

“It doesn’t matter whether your list has 15 names or 1,500,” said Gappy. Every customer you’re contacting matters, so don’t wait until you reach some magic number of subscribers.”

“For those who are concerned about the technology, we’ve got all kinds of ways to learn the system and get immediate help. In addition to online tutorials with video demonstrations and an online manual, our customer service team is available by phone, e-mail or a live chat feature on the website.”

For more information about Email Media Group’s services, please visit www.emailmediagroup.com.