Send us your green ideas Each month Michigan Retailer will feature one idea that shows retailers being environmentally responsible. Call MRA's Laura Adkins at 800.366.3699 or e-mail mra@retailers.com to submit your ideas.

Sustainable fibers sell

Clothing Matters, in Grand Rapids, sells a large variety of apparel and housewares made from sustainable fibers and fiber blends, including bamboo, hemp, soy, ramie, tencel and organic cotton.

According to the Institute for Market Transformation to Sustainability, a sustainable textile can be natural fiber or synthetic, petrochemical-based, as long as throughout its supply chain all processes are environmentally friendly and protect the health of humans and ecological systems.

With increased media attention to environmental issues, consumer demand for eco-friendly apparel and housewares is on the rise and expected to continue to grow.

Current GreenTailers: contact MRA if you would like to use the GreenTailer logo in your marketing materials or on your website.