Chad Ayers is partner and general manager of Allendale True Value in Allendale. Chad joined the family business in 1998 when it built a new, 20,000-square-foot location. The hardware store also serves as a True Value rental store. He served as chair of the Michigan Retail Hardware Association and has been an active member of the True Value Marketing Council. He also has served on the local chamber of commerce and community foundation boards, and is a youth soccer coach and church deacon. He was elected to the Services board in 2016.