The Michigan Economic Development Corporation has launched a Support Local program to boost holiday sales and get stores through what promises to be a tough winter.
The campaign signals a pivot from attracting tourists to focusing on Michigan consumers who may be going online rather than understanding the need to “buy nearby” right now.
By MEEGAN HOLLAND, MRA Vice President, Marketing and Communications
Friday, Dec. 4, is my last day at MRA. I’m seeking more flexibility, so I’m moving on from the Monday-Friday workaday world.
Pandemic be damned – we are forging ahead with Buy Nearby Weekend on Oct. 2-4. And of course the message is as important than ever, as we all need every shopping dollar possible to stay in Michigan and fuel our economy.
