A good customer survey includes three types of questions:
- Demographic data, such as gender, age group, geographical location and income level.This tells you what kinds of people shop at your store and what concerns various groups have.
Many stores offer “customer loyalty” cards that mirror airline frequent flyer miles. The more money they spend in the store, the closer they work toward some item or amount of in-store credit.
Research shows that only about 20 percent of shoppers will tell you what they’re looking for right away, according to Richard Fenton, of Accelerated Performance Training, a professional speaker and trainer specializing in the retail industry.
The following advice on working with vendors comes from Bob Negen of Whizbang Training in Grand Haven.
Now is a great time to work hard at creating close and personal relationships with your vendors.
One of the side effects of recent advances in communication technology is the diminished ability of Gen Y (21-34 years old) and Gen Z (12-20 years) to effectively communicate face to face with the Baby Boom generation.
An Arthur Andersen study showed that most small stores are open about 50 hours a week, with 10 of those hours outside the 9:00 a.m. to 5:00 p.m. window.
With the rise in two-income and single-parent households,
In order to sell products, a state sales tax license is required. According to state law, individuals or businesses who sell tangible personal property to the final consumer need a sales tax license.