Upcoming Holidays, Themes, and Events to Spruce Up Your Next Campaign

April

General Themes: Spring, gardening, eco-friendly 🌿

• Autism Awareness Month
  Create an end-cap or special rack of items that cater to sensory needs, or provide DEI training for employees.
• April Fool’s Day – April 1
• National Walk to Work Day – April 5
  Encourage your employees to walk to work and post a photo of your walking employees to your social media channels.
• World Health Day – April 7
• National Pet Day – April 11
  Donate a percentage of proceeds to your local animal shelter, post pet-related items to your social media channels, or offer deals on new pet items.
• Taxes Due – April 15
• Easter – April 20
• 🌎 Earth Day – April 22
  Adopt a local park, roadway, or waterway in your area to spend some time cleaning up.
• MRA’s Capitol Day – April 23
  

General Themes: BBQ, lawn care, graduation season 🎓

• National Fitness Month
  Run a month-long employee fitness challenge to promote overall wellness and a healthier company culture.
• National Small Business Week – May 4-10

  MRA’s Buy Nearby campaign and mascot, Buy Nearby Guy, help encourage shoppers to Keep Your Money in Michigan©!

  Collaborate with other small businesses on your block to create special promotions for customers who support multiple local retailers.

• National Travel & Tourism Week – May 4-10
• Star Wars Day – May 4
  May the 4th Be With You! Highlight your nerdiest and most fantastical items to be one with the Force.
• Cinco de Mayo – May 5
• Mother’s Day – May 11
  Host a “Mother’s Day Out” event leading up to Mother’s Day weekend.
• Memorial Day – May 26
• 🍔 National Hamburger Day – May 28