Retail signage is a key tool for communicating with customers, but also subject to several legal requirements. Retailers must ensure their signs comply with state laws, local ordinances, and consumer protection rules. Understanding these regulations helps businesses avoid significant sanctions.
One of the most important laws affecting retail signage in Michigan is the Michigan Consumer Protection Act. MCL 445.903 prohibits businesses from using unfair, unconscionable, or deceptive methods in the conduct of trade or commerce and defines such practices in great detail. Put succinctly, any signage that promotes prices, discounts, or product claims must accurately reflect what is being sold. Misleading signage can expose retailers to expensive and time consuming enforcement actions.
Another statute to be mindful of is the Shopping Reform and Modernization Act, MCL 445.311, which MRA lobbied for successfully back in 2011. This law served a huge benefit to retailers by eliminating item pricing. However, the pricing displayed still needs to be accurate and properly applied at checkout.
Retailers must also follow accessibility requirements under the Americans with Disabilities Act of 1990 (ADA). The ADA requires certain, and very specific, types of signage. Retail stores must ensure that these specific requirements are met and are easily identifiable. Failure to comply can result in hefty judgments including attorney’s fees awards.
To a certain extent, local governments in Michigan may also impose additional rules through zoning and sign ordinances. These ordinances often require permits for large storefront and other signs. Retailers should check with their local municipality before installing new signage.
Signage in Michigan retail stores must be truthful, accurate, accessible, and compliant with local regulations. By reviewing state consumer protection laws, maintaining accurate pricing signs, meeting ADA accessibility standards, and checking local sign ordinances, retailers can create effective signage while remaining fully compliant with Michigan law.