On the Shores of Lake Superior, Resort Operators Rely on MRA’s Retail Tools
By Shandra Martinez
For Melody Ricci, owning a lakeside cabin resort in Michigan’s Upper Peninsula is more than a peaceful retirement project. It’s a labor of love that blends hospitality, retail, and a deep connection to nature.
Melody and her husband, Mark, both longtime entrepreneurs, purchased Paradise Shores Cabins in 2018 after selling their motels in Wisconsin. With backgrounds in higher education and accounting, the couple was ready for a new chapter in semiretirement and found it in the charming town of Paradise, nestled along the shore of Lake Superior.
“Going to a place called Paradise — there’s a lot of attraction just in the name,” Melody says. “And who wouldn’t want to live and own a business in Paradise?”
The resort features 12 red log cabins, each with its own personality and theme, from nautical to northwoods. Two cabins sit at the end of the drive overlooking Whitefish Bay, offering guests a front-row view of the sunrise over Lake Superior. The Riccis have updated the décor and furnishings, giving cabins a cozy, “tiny house” feel that appeals to guests looking for a unique and restful retreat.
While Paradise Shores Cabins is not a traditional retail business, retail aspects such as secure credit card processing, seasonal marketing, and policy compliance are essential to operations. As Michigan Retailers Association members since 2018 when they purchased the property, the Riccis have relied on MRA for merchant services that streamline bookings and provide peace of mind.
“The previous owner recommended Michigan Retailers, and it was such an easy transition,” she says. “The chip card readers, PCI compliance, and the ability to call and speak to someone directly – it’s all been so helpful.”
Paradise Shores is open year-round but has two so-called busy seasons: the summer and fall color months from Memorial Day through October, and the snowmobiling season in winter, which kicks off once snowmobile trails open.
“Last season, we had over 279 inches of snow,” Melody says. “Snowmobilers are a lot of fun. They ride hundreds of miles in a day, and we’re glad to offer them a warm, comfortable place to return to.”
The Riccis prioritize guest relationships. As an owner-occupied resort, they are always on-site to welcome guests, answer questions, provide local tips, or simply offer a friendly hello.
“We give guests their space, but we’re here if they need anything,” Melody says. “Whether it’s where to go hiking or how to find the best rock hunting spot, we’re happy to help.”
In a small town like Paradise, community collaboration is key. Local restaurants and motels refer guests back and forth, especially during peak weekends.
“There’s only so much lodging in Paradise, so we all work together,” Ricci says. “That’s part of what makes this place feel like home, not just for us, but for our guests too.”
