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Let’s Connect

Whether you’re a Michigan business ready to join MRA, a current member with a question, or someone looking to speak with a rep, we’re here to help.

Use the tabs below to direct your message to the right place.

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  • Speak to a Rep
  • General Contact
  • Members Ask Us First

Want to learn more about MRA's member services?

We’d love to hear more about your business and show you how MRA can support your goals. Fill out the form and we’ll connect you with someone from our membership team.
 

Find Your Rep

 

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Burke Sage
Manager, Business Development, West-Central Michigan
besage@retailers.com
800.366.3699 ext. 373
517.927.6117
 
Counties: Allegan, Barry, Berrien, Branch, Calhoun, Cass, Clinton, Eaton, Gratiot, Ionia, Kalamazoo, Kent, Mecosta, Montcalm, Muskegon, Newaygo, Oceana, Ottawa, St. Joseph, Van Buren

 

Burke started at MRA in 2000 after owning and operating a coffee and ice cream shop in West Michigan. He previously held sales and marketing positions in various industries and has a bachelor’s degree in merchandising management from Michigan State University.

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Burke Sage

Manager, Business Development, West-Central Michigan
besage@retailers.com
800.366.3699 ext. 373
517.927.6117
 
Counties: Allegan, Barry, Berrien, Branch, Calhoun, Cass, Clinton, Eaton, Gratiot, Ionia, Kalamazoo, Kent, Mecosta, Montcalm, Muskegon, Newaygo, Oceana, Ottawa, St. Joseph, Van Buren

 

Burke started at MRA in 2000 after owning and operating a coffee and ice cream shop in West Michigan. He previously held sales and marketing positions in various industries and has a bachelor’s degree in merchandising management from Michigan State University.

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Chris Smith
Manager, Business Development, Central Michigan
ccsmith@retailers.com
800.366.3699 ext. 372
517.927.6116
 
Counties: Arenac, Bay, Gladwin, Hillsdale, Ingham, Isabella, Jackson, Midland, Saginaw, Shiawassee

 

Chris serves as relationship manager for MRA’s state association and national credit card processing referral partners. He joined MRA in 2000 after earning a bachelor’s degree in business management from Ferris State University and employment as a retail furniture sales associate. He also serves as head coach for the Haslett High School boys’ varsity basketball team.

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Chris Smith

Manager, Business Development, Central Michigan
ccsmith@retailers.com
800.366.3699 ext. 372
517.927.6116
 
Counties: Arenac, Bay, Gladwin, Hillsdale, Ingham, Isabella, Jackson, Midland, Saginaw, Shiawassee

 

Chris serves as relationship manager for MRA’s state association and national credit card processing referral partners. He joined MRA in 2000 after earning a bachelor’s degree in business management from Ferris State University and employment as a retail furniture sales associate. He also serves as head coach for the Haslett High School boys’ varsity basketball team.

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Miranda Piersol
Business Development Representative, Southeast Michigan
mpiersol@retailers.com
800.366.3699 ext. 371
517.927.6114
Counties: Genesse, Huron, Lapeer, Lenawee, Livingston, Macomb, Monroe, Oakland, Sanilac, St. Clair, Tuscola, Washtenaw, Wayne

 

Miranda joined MRA in 2014 after she was director of Hulfelt Management, a family owned company that procures, refurbishes and leases investment properties. She previously was sales representative for Virco Manufacturing in Jacksonville, Florida, managing furniture sales, delivery and the installation process for institutional clients. Her career also includes positions at two retailers. She is a graduate of the University of Florida, with a degree in journalism and a major in advertising.

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Miranda Piersol

Business Development Representative, Southeast Michigan
mpiersol@retailers.com
800.366.3699 ext. 371
517.927.6114
Counties: Genesse, Huron, Lapeer, Lenawee, Livingston, Macomb, Monroe, Oakland, Sanilac, St. Clair, Tuscola, Washtenaw, Wayne

 

Miranda joined MRA in 2014 after she was director of Hulfelt Management, a family owned company that procures, refurbishes and leases investment properties. She previously was sales representative for Virco Manufacturing in Jacksonville, Florida, managing furniture sales, delivery and the installation process for institutional clients. Her career also includes positions at two retailers. She is a graduate of the University of Florida, with a degree in journalism and a major in advertising.

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Lindsey Tuggle
Business Development Representative, Idaho
ltuggle@retailers.com
800.366.3699 ext. 375
517.899.5260

 

Lindsey joined MRA in 2019 after graduating from Northern Michigan University in May 2018. She spent two summers working for MRA as an intern in 2014 and 2015, most notably working with the Buy Nearby campaign. She played soccer at NMU and worked in marketing for Easy Ice in Marquette immediately after graduation.

 

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Lindsey Tuggle

Business Development Representative, Idaho
ltuggle@retailers.com
800.366.3699 ext. 375
517.899.5260

 

Lindsey joined MRA in 2019 after graduating from Northern Michigan University in May 2018. She spent two summers working for MRA as an intern in 2014 and 2015, most notably working with the Buy Nearby campaign. She played soccer at NMU and worked in marketing for Easy Ice in Marquette immediately after graduation.

 

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Emily Gerstner
Business Development Representative, Northern Michigan
egerstner@retailers.com
800.366.3699 ext. 376
517.326.0990
 

Counties: Alcona, Alger, Alpena, Antrim, Baraga, Benzie, Charlevoix, Cheboygan, Chippewa, Clare, Crawford, Delta, Dickinson, Emmet, Gogebic, Grand Traverse, Houghton, Iosco, Iron, Kalkaska, Keweenaw, Lake, Leelanau, Luce, Mackinac, Manistee, Marquette, Mason, Menominee, Missaukee, Montmorency, Ogemaw, Ontonagon, Osceola, Oscoda, Ostego, Presque Isle, Roscommon, Schoolcraft, Wexford

Emily, based in Traverse City, is a graduate of Central Michigan University and joined Michigan Retailers Association in December 2023. Emily previously was the lead property manager at Bayshore Vacation Rentals, overseeing a large portfolio in Northern Michigan.

 

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Emily Gerstner

Business Development Representative, Northern Michigan
egerstner@retailers.com
800.366.3699 ext. 376
517.326.0990
 

Counties: Alcona, Alger, Alpena, Antrim, Baraga, Benzie, Charlevoix, Cheboygan, Chippewa, Clare, Crawford, Delta, Dickinson, Emmet, Gogebic, Grand Traverse, Houghton, Iosco, Iron, Kalkaska, Keweenaw, Lake, Leelanau, Luce, Mackinac, Manistee, Marquette, Mason, Menominee, Missaukee, Montmorency, Ogemaw, Ontonagon, Osceola, Oscoda, Ostego, Presque Isle, Roscommon, Schoolcraft, Wexford

Emily, based in Traverse City, is a graduate of Central Michigan University and joined Michigan Retailers Association in December 2023. Emily previously was the lead property manager at Bayshore Vacation Rentals, overseeing a large portfolio in Northern Michigan.

 

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Ask Us First: Support for Michigan Retailers Association Members

Members can ask questions and get support on business- and law-related topics. Our knowledgeable staff is here to help you navigate the complexities of running a business in Michigan. Submit your questions and get advice on next steps to take, resources to explore, and more.

Locations

Corporate Office

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Michigan Retailers Association
603 South Washington Avenue
Lansing, Michigan 48933

Retailers Insurance Company

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Retailers Insurance Company
603 South Washington Avenue
Lansing, Michigan 48933

phone: 517.372.5656 toll-free: 800.366.3699 fax: 517.372.1303 ric@retailers.com www.retailersinsurance.com