We know creative marketing is important, and that good marketing can make or break a business. But the value of having the right creative team in place is arguably immeasurable. Why? Because the right creative team for your business goes far beyond marketing.
When you find the right balance of creativity in your team, you’ll start to see changes beyond just your marketing and sales initiatives. Having the right team in place feeds the creativity and energy across your entire organization.
What can your creative team impact?
- Brand reputation
- Lead generation
- Sales engagements
- Marketing initiatives
- Customer nurturing
- Retention efforts
- Employee engagement and morale
- Public relations
The right creative team is trusted to act swiftly and responsively, allowing for time-sensitive content to be published while it’s still relevant. They are encouraged to think outside the box and push boundaries, and are enabled to execute those ideas. The right creative team gets more of your staff engaged, aligned, and excited about the work they’re doing.
Statistics on Creativity at Work:
- 73% of business leaders think creative thinking skills are a top priority in hiring decisions. (Forbes)
- 80% of people believe unlocking creativity is critical to economic growth. (Adobe)
- 75% of people feel pressured to be productive rather than creative at work. (Adobe)
Investing in the right creative team, and empowering their creativity, can transform how you do business. They keep your organization fresh, make your brand relevant, and get your customers talking. Take some time to reflect on your creative team’s impact on your business, and what opportunities you have to encourage more creativity across your organization.
