Stay Updated on Retail Policy News

Get the latest updates on legislation impacting Michigan retailers.
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Behind the Scenes of MRA's Rebrand

Over the past several months, Michigan Retailers Association’s Marketing and Communications team...
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The Power of the Creative at Work

We know creative marketing is important, and that good marketing can make or break a business. But...
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Creative Counsel: Welcome a Change in Your Strategy

In March, I had the pleasure of attending Crain’s Power Breakfast, themed “Women Who Mean...
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How to Incorporate a Cause Into Your Brand & Marketing

Many of today’s most well-known and successful brands incorporate a cause or element of charity...
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What Retail Marketers Can Learn From the TikTok Ban

While the TikTok ban on January 18 and 19 only lasted about 12 hours, it forced many businesses to...
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Annual Marketing Planning Tips for Retailers

Having a strong marketing strategy foundation is important for every business. As you’re planning...
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The Importance of Responding to the Retail Index

Each and every month, MRA sends an email to our members to ask a simple question: How were your...
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Move Your Facebook Page Front and Center

Advertising is an expensive part of owning a business, but there are steps you can take to put...
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Veteran, Women, Indigenous and Black Owned Business Certifications

In an increasingly diverse and competitive business landscape, certification as a veteran, woman,...
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What to do When a Reporter Calls

Being featured in a local newspaper, magazine, or on radio or television is a great way to get free...
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Is it Social Media worthy?

Over the last few editions of the Michigan Retailer magazine, I’ve walked you through how to pick...
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Staging Photos for Social Media

By: Andrea Bitely, Vice President, Communications and Marketing
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Know Your Voice on Social Media

By: Andrea Bitely VP, Communications and Marketing
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Creative Counsel: Which Social Media Platforms Should Your Business Use?

Social media can be a powerful tool to grow your business, but with great power comes the great...
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Legally Speaking: Social Media Miscues

The effective use of social media as a marketing tool does not typically fall within the purview of...
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How retailers can thrive as post-pandemic shopping habits evolve

As more shoppers turn online for their shopping, Retail Reality’s Sarah Donnelly gives tips about...
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Copywriting: Real is good. Interesting is better.

Miguel Ferreira, entrepreneur, prolific writer, founder of the newsletter, Creative Samba, and CEO...
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So where are the roaring 20s I’ve been hearing about?

Since I wasn’t around for the roaring 1920s, I was hoping that now that it seems like we are...
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If You Plan it, Will They Come?

BY: JENNIFER ROOK
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Honoring our unsung heroes and seeing things in a new way

You may have noticed that we’ve added a little feature called “From the Archives” as a nod to the...
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2022 Predictions to note

Eight in 10 consumers will see the world as ALL digital Consumers have rapidly increased their...
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5 steps you must take BEFORE creating a video -

How do you create videos that get watched and shared? Tracey Spaulding of Cold Box Films offers...
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The Rise of Zero Party Data

How Apple’s latest iOS update may impact your digital advertising Yes, users gain more control over...
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5 Things to Consider when Refreshing Your Digital Campaigns

Campaigns go stale fast. Here are some ideas to keep content fresh By JENNIFER ROOK
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Seven tips to ensure your website stays in working order

When making website updates remember your customer. By JENNIFER ROOK
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Questions to ask in a customer survey

A good customer survey includes three types of questions:
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How to create effective store window displays

Creative window displays are an ideal way to set your business apart from the competition. Windows...

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