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Over the past several months, Michigan Retailers Association’s Marketing and Communications team has been hard at work developing a new logo and brand. First discussed several years ago, a new logo has been on the horizon for quite some time. Shortly after VP, Communications, Vic Veda joined the MRA team last fall, the team began work on developing the new brand.
The Marketing and Communications team collaborated with our Management team, diving deep into MRA’s history, honing in on who we are today, and defining what the new brand should represent. We completed messaging workshops, creative brand exercises, and spent several sessions working together to develop a concept we felt would serve the Association well and support growth for the next generation of retailers.
In February 2025, we presented our brand design to our Boards of Directors for review and approval. Both the Executive Committee and the full Boards were pleased with the development of the brand and approved the project.
Following the Board review and approval, we partnered with two member businesses to support our execution of the major elements of this project.
Michigan Imagery, based in Lansing, was selected to produce new signage for the exterior of our headquarters building. Web Canopy Studio, based in Traverse City, was selected to develop a new website and support our technology updates. We’re proud to work with Michigan-based businesses on this project.
As a part of this project, our team has reviewed countless pieces of old collateral, past publications, former member lists, and all sorts of historical content that inspired parts of the new branding. We felt it important to stay true to MRA’s traditional retail roots, while connecting with our newest members in non-traditional retail businesses.
Watching this brand come to life over the past few months has been inspiring and has brought so much fresh energy to the Association. We’re thrilled to unveil the project and hope you enjoy a look behind the scenes.
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