Raeann Rouse is owner of Bridge Street Baby, a newborn to 24-month clothing, gifts, accessories and decor store, located in Rockford. Rouse grew up in the retail world; her parents both owned retail stores in Rockford. Her mother owned JT Stitchery, a yarn shop next door to Bridge Street Baby. Her father owned two tool and die companies in downtown Rockford. Rouse opened Bridge Street Baby in 2017.