Planning, strategy help family-owned furniture business thrive amid pandemic
By SHANDRA MARTINEZ
Photos STEVE JESSMORE
The Vermeulens have been in the furniture business for three generations. While there’s no question the pandemic has been challenging, the past year has been one of the company’s most successful — even with being forced to shut down their stores for two months last spring.
In Her Own Words: Ball Park Floral & Gifts’ Jennifer Stehouwer
The corner of Fulton St. W. and Valley Ave. N.W. has been the home of Ball Park Floral & Gifts in Grand Rapids for over a century. Always locally owned and operated,
Read the April/May issue of the Michigan Retailer
The April/May issue of the Michigan Retailer is now available!
This issue is all about moving forward. Our feature story on Vermeulen’s Furniture highlights their winning strategy helping them thrive through the pandemic.