Creative Counsel: Which Social Media Platforms Should Your Business Use?

Social media can be a powerful tool to grow your business, but with great power comes the great responsibility to keep up the posting, commenting, and replying.

How do you decide which platforms to use and how much time to dedicate to growing and maintaining these accounts?

Legally Speaking: Social Media Miscues

T Clement

The effective use of social media as a marketing tool does not typically fall within the purview of the legal department at the Michigan Retailers Association. However, having sat in enough meetings with our extraordinarily capable marketing team,

How retailers can thrive as post-pandemic shopping habits evolve

Sarah Donnelly

As more shoppers turn online for their shopping, Retail Reality’s Sarah Donnelly gives tips about how independent retailers can continue to build a loyal customer base.

By Shandra Martinez

Behaviors changed during the pandemic,