Social media can be a powerful tool to grow your business, but with great power comes the great responsibility to keep up the posting, commenting, and replying.
How do you decide which platforms to use and how much time to dedicate to growing and maintaining these accounts?
The effective use of social media as a marketing tool does not typically fall within the purview of the legal department at the Michigan Retailers Association. However, having sat in enough meetings with our extraordinarily capable marketing team,
As more shoppers turn online for their shopping, Retail Reality’s Sarah Donnelly gives tips about how independent retailers can continue to build a loyal customer base.
By Shandra Martinez
Behaviors changed during the pandemic,