From the Archives: Mascot spreads Buy Nearby word

Michigan Retailer
October 2015
Vol. 40, No. 5

In an effort to spread the importance of Keeping Your Money in Michigan©, mascot Buy Nearby Guy and an entourage of MRA employees traveled from Detroit to Marquette, hosting news conferences, sharing materials, and encouraging shoppers to #buynearbymi, especially in the second annual Buy Nearby Weekend held in October 2015.

For his first visit to the Upper Peninsula, Buy Nearby Guy toured the Soo locks and jumped aboard a freighter – Cowabunga dude!

He then made his way into Marquette to visit Wattsson and Wattsson Jewelers. Although his tall stature wouldn’t allow him to physically walk through the mine, he happily posed outside looking in.