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Tag: Creative Counsel

The Power of the Creative at Work

Vic Veda, VP of Communications Headshot

We know creative marketing is important, and that good marketing can make or break a business. But the value of having the right creative team in place is arguably immeasurable.

How to Incorporate a Cause Into Your Brand & Marketing

Many of today’s most well-known and successful brands incorporate a cause or element of charity into their marketing. Supporting a cause or charity with your business is a great way to build deeper connections with your customers,

What Retail Marketers Can Learn From the TikTok Ban

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While the TikTok ban on January 18 and 19 only lasted about 12 hours, it forced many businesses to take pause and reflect on their strategic marketing plans for the year.