What’s Happening In…Hardware

Ace Hardware came out on top of a survey of 7,800+ consumers who were asked about their favorite place for home improvement shopping. Market Force Information asked participants to rate their satisfaction with last experience with a home improvement store, and if they would recommend the store. Brand selection, store cleanliness, merchandise and value were included in the survey. Stores were given a final customer loyalty score.

Here are the rankings:
• Ace Hardware – 63 percent loyalty score (ease of shopping, customer service, knowledgeable sales associates and quick checkouts)
• Menards – 60 percent (best variety of merchandise and value)
• Lowe’s – 55 percent (best parking lots)
• Home Depot – 51 percent

Market Force Information provides customer experience research.