In early 2002, the international shipping company UPS rolled out a new marketing campaign with the tagline “What Can Brown Do for You?” The purpose was to highlight the breadth of their operations – that UPS did more than just deliver packages – they could solve logistical headaches for all types of business.
What is a chargeback?
A chargeback, also referred to as a payment dispute, occurs when a cardholder questions a transaction and asks their card-issuing bank to reverse the transaction.
Best practices to avoid chargebacks and minimize losses:
- Do not complete a sale if the authorization request was declined.