Michigan Retailers Celebrate a Decade of Buy Nearby Campaign
MRA campaign teaches consumers the economic benefits of shopping locally; if Michigan consumers redirected 10 percent of their out-of-state e-commerce spending to local retailers, it would add about $3 billion to the state’s economy.
From the Archives: Buy Nearby launches in 2013
Michigan Retailer
April 2013 | Vol. 38 | No. 2
Every now and then, we stumble upon gems from our archives.
A decade ago, we announced the launch of our Buy Nearby program.
Buy Nearby Campaign Celebrates a Decade of Success
The MRA campaign teaches consumers the economic benefits of shopping locally.
BY: Shandra Martinez
The Michigan Retailers Association’s Buy Nearby campaign is celebrating its 10th anniversary this year.
