Marketing

Copywriting: Real is good. Interesting is better.

Ohrbach's ad

Miguel Ferreira, entrepreneur, prolific writer, founder of the newsletter, Creative Samba, and CEO of two copywriting agencies – Teardwn and Great Landing Page Copy – wrote a fantastic piece that makes the case for what makes good advertising copy more than just good.

So where are the roaring 20s I’ve been hearing about?

J Rook

Since I wasn’t around for the roaring 1920s, I was hoping that now that it seems like we are entering a post-pandemic period (did I just jinx us by saying that?) that I’ll be able to experience the good times of the roaring 2020s.

If You Plan it, Will They Come?

Ashlee Willis

BY: JENNIFER ROOK

These last two years have had a major impact on events. Will 2022 be more of the same? Lansing’s leading event planner, Ashlee Willis, shares what’s new and offers tips on event planning in future.