Marketing

The Rise of Zero Party Data

How Apple’s latest iOS update may impact your digital advertising
Yes, users gain more control over data. But what about your digital advertising?
Here’s what you need to know.

By JENNIFER ROOK

This has been in the works for months.

5 Things to Consider when Refreshing Your Digital Campaigns

Campaigns go stale fast. Here are some ideas to keep content fresh

By JENNIFER ROOK

Oscar Wilde once said that you never get a second chance to make a first impression.