The Rise of Zero Party Data

How Apple’s latest iOS update may impact your digital advertising
Yes, users gain more control over data. But what about your digital advertising?
Here’s what you need to know.
By JENNIFER ROOK
This has been in the works for months.
5 Things to Consider when Refreshing Your Digital Campaigns

Campaigns go stale fast. Here are some ideas to keep content fresh
By JENNIFER ROOK
Oscar Wilde once said that you never get a second chance to make a first impression.
Seven tips to ensure your website stays in working order

When making website updates remember your customer.
By JENNIFER ROOK
A record number of retail businesses around the country launched websites with an e-commerce component, in response to the 2020 COVID-19 pandemic.