According to Hardware Retailing magazine, 81 percent of power tools are purchased in-store, not online.
The magazine surveyed customers, who said they purchased a new tool based on price and where they were already shopping at the time.
“By staying on top of the latest features, technologies and innovations in power tools, retailers can maintain an advantage over the ever-encroaching online shopping arena,” the magazine advises.
What else can you do to serve these customers?
• Offer customers opportunities to touch the latest models and see power tools in action.
• Proper product placement is essential. Power tool displays shouldn’t be buried in the back of the store.
• Make sure your staff is well-trained and your displays are clean and well-stocked to make the sale.